The Client Book · by Onyx Works
Your best clients don't leave. They drift.
Nothing went wrong. Nobody complained. The anniversary just passed without a note, the piece she asked about came in and sold to someone else, and eighteen quiet months later she bought from whoever did reach out.
Ten years of client relationships are sitting in your salespeople's heads, a drawer of repair envelopes, and a notebook nobody else can read. When a salesperson goes, that book walks out with them.
The Client Book keeps it. And works it.
A web app on your team's phones · tap the tabs below to try it
“Came in with her sister, loved the deco bracelet, husband's James, anniversary October twelfth…”
Thirty seconds of talking. The book does the writing.
A web app in the browser · nothing to install
What it is
A client book that lives on your salespeople's phones.
Not software your team has to go sit down at. The Client Book is a web-based app that opens in the browser on the phone already in their pocket — and when a message is approved, the text or email sends directly from it.
It lives on their phone
The Client Book is a web-based app. It opens in the browser on any phone or tablet — on the sales floor, in a pocket, behind a login. The whole book, everywhere your team is.
There's nothing to install
It's a link, not a download. No app store, no updates to chase, no IT project. Your team opens the link, signs in, and the book is theirs — we handle everything behind it.
Texts and emails send from it
When a drafted note is approved, it goes out directly from the app — as a text from your store's number or an email from your salesperson. No copy-pasting into another tool.
How it works
A thirty-second habit. A book that never forgets.
Say it, and it's kept
After a client leaves, your salesperson holds a button and talks for thirty seconds — who came in, what she loved, her husband's name, the anniversary in October. That's the whole habit. No forms, no fields, no typing into a CRM at 7pm. The book does the writing.
Everything remembered, in one place you own
Every note becomes a living client profile: preferences, sizes, family, dates, the piece she almost bought. Your whole team can see it. It stays when they don't.
The right note, at the right moment — written for you
The book watches the calendar and the quiet stretches. Three weeks before the anniversary, a message is already drafted, in your salesperson's voice, referencing what she actually said. Birthdays, back-in-stock, the client who's gone ninety days without a word.
Nothing sends without your approval
Every message waits for a person to read it, edit it, and approve it — then it goes out as a text or an email straight from the app. Your clients only ever hear from you. That is the whole design, and it is not negotiable.
The math
What is one good client worth to you over five years?
Industry reporting puts clienteling outreach at 5–15% conversion — against 2–5% for corporate marketing.
One reactivated client typically covers the monthly. One book kept through a resignation covers the year.
In watches and jewelry, up to half of store revenue comes from worked relationships — not walk-ins.
What you get
We build it for your store. Then we run it.
The build
Your client list brought in from wherever it lives today — POS export, spreadsheets, the drawer. Voice capture, the dates engine, and the approval queue set up for your store. Your team trained in one afternoon.
The running of it
We run the backend: tune the reminders, watch deliverability, keep it working. You get a monthly report in plain numbers — clients reached, quiet clients revived, dates saved.
The tools-only products in this space charge around $300 a month and leave the running of it to you. We charge more and hand you a working system — that's the difference, plainly. For the first three stores: setup at half, monthly at full, in exchange for a case study.
See it before you decide
We'll build a working sample for your store.
Your name on it, your kind of clients, the notes and drafted messages you'd actually see on a Tuesday. Takes us a day. Costs you nothing.
Prefer email? [email protected]
Veteran-Owned Business- Watch & estate dealers
- Fine jewelry
- Luxury menswear & bridal
- Galleries & high-end showrooms
Fine print, stated plainly: your client data is yours — it leaves with you in a clean export if we ever part ways. Messages go only to clients you already have a relationship with; this is not a mass-marketing tool. Sample previews use fictional client data.