Do you need consent to text a lead who called you?
Someone called and left a number. Can you text them? The line that actually matters is not who called first — it is whether the message sells something.
7 min read
Field notes
More booked work, less chasing
What we learn building and running growth systems for service businesses and high-ticket retail — websites that sell, lead engines that find buyers, follow-up that catches them, and the AI that runs the boring half of it.
No listicles. Where there is a number in one of these, it came from a real build.
Missed-call text-back: the five ways it breaks
Missed-call text-back is easy to switch on and easy to get wrong. The five failures we see most, and what each one costs you in booked work.
6 min read
No Google reviews yet? Here's what to do first
Starting from zero reviews is a real disadvantage and a temporary one. The order of operations that gets a new local business its first credible ten.
5 min read
Where AI actually fails in lead intake
Every AI receptionist roundup is written by a vendor. Here is the operator's version — the four places AI intake reliably breaks, and what to keep a human on.
6 min read
Why your B2B website doesn't generate leads
It is rarely the design. Four structural reasons B2B sites collect compliments instead of enquiries, and what to change first.
5 min read