A salesperson at a luxury jewelry house
A brochure with her name on the cover, sent the same evening
A salesperson at a luxury jewelry house was sending every client the same seasonal brochure. We built him a phone app in an afternoon that makes each one personal.
- Custom software
What changed
He reports more than $10,000 in sales in under a month that came straight from brochures he sent with it.
Sample brochure. The house and client names are invented.
The job
His clients buy because he remembers them: her name, the anniversary she mentioned, the three pieces she kept coming back to. The house gave him one brochure for everyone, with the same cover, the same “Dear client” letter and the same pages. Nothing in it had her name on it.
What we built
A web app that opens from his phone's home screen. Nothing to install and nothing to learn.
Send a brochure
Type the client's name. Add a personal note, and the app warns you if it won't fit the page. Pick the brochures, tap create, and each one opens straight into his texts.
Make a new one
Build a brochure on the phone for an occasion: anniversary, wedding, birthday, engagement or holiday. The letter is already written for the occasion, and he can change any word.
The library
Every piece he sells, with its photo, materials and approved wording, searchable from the phone. He adds new pieces himself.
What we left out, on purpose
- Nothing about a client leaves his phone. Her name and the note are put into the PDF on the phone itself, so no server ever sees them.
- No page shows a price. The brochure says what the piece is, and the price comes up in the conversation.
- No made-up copy. Every description is wording the house already approved, or the facts from the piece's own page.
What changed
- He reports more than $10,000 in sales in under a month that came straight from brochures he sent with it.
- A personal brochure goes out the same evening as the visit, instead of a generic one or none at all.
- Built in about four hours. He owns it.
A rebuilt sample with a made-up boutique and client, so nothing belongs to the house.
Maybe yours isn't a brochure. It's the proposal you rebuild for every client, the lookbook you put together by hand, the follow-up you mean to send and don't. Tell us the one task you'd hand off if you could.